When MAC Cosmetics relaunched its iconic Studio Fix Foundation in London, the big question was: ‘Can your foundation do this?’
With 78 shades designed for endurance and flawless coverage, the event set out to prove it. Curated by brand ambassadors Kris Jenner, Doja Cat, and Gabbriette, the launch showcased the foundation’s performance in dynamic settings. It even matched the warm finishes of Paragon Studio’s luxury gym equipment in oak and walnut.
A Boxing Experience Curated by Doja Cat
Grammy Award-winning artist Doja Cat curated a boxing studio experience where guests were first shade-matched and applied their foundation. From there, Studio Fix was put to the test across three distinct settings: a high-energy boxing class, a 9–5 office environment, and a 5–9 after-hours party with a photo call. The journey concluded at the MAC convenience store, where attendees picked up their beauty essentials. It was a playful finish to a day that moved seamlessly from fitness to lifestyle.
Paragon Studio in the Space
To bring the fitness environment to life, Paragon Studio dressed the boxing studio with our cork yoga mats, signature dumbbells, adjustable bench, and Pilates hand weights. Styled in natural materials and neutral tones, each piece elevated the event’s aesthetic. The result proved that luxury gym equipment can integrate into any environment, from wellness interiors to brand activations.
Special thanks to Studio 82 for the inspired creative production and impeccable coordination.
Why Paragon Studio?
This collaboration highlights how Paragon Studio bridges wellness, interiors, and lifestyle. Our equipment is not just for gyms. It is crafted to sit beautifully in residences, hotels, yachts, and experiential events, wherever design matters as much as performance.
Collaboration Opportunities
Planning an event, photoshoot, or brand activation? Get in touch to learn how you can loan our equipment and collaborate with us on your next project.
Want to see more? Watch the full event video on our Instagram profile.