Paragon Studio featuring in the launch campaign for Now You Live

Paragon Studio is delighted to be featured in the launch campaign for Now You Live, a modern activewear brand redefining everyday essentials with thoughtful design and elevated craftsmanship.

Now You Live is built on a simple but powerful philosophy: movement should feel good, function beautifully, and have longevity beyond the trends. Performance-focused details to elegantly minimalist packaging, the brand has curated a collection of clothing that feels just as at home in your living room as it does in the gym.

Behind Now You Live is founder Carl Tallents, passionate about bridging the gap between function and design. Drawing from a deep background in both creative industries and active lifestyles, he sets out to create products that inspire consistency, feel personal and last long enough to become staples in your life.

The brand’s vision is rooted in empowerment, equipping people to live intentionally, move mindfully, and make small moments of movement meaningful every single day.

Paragon Studio Featured Equipment

For the launch campaign, we’re proud to showcase Paragon Studio key pieces that resonate so well with the ethos of Now You Live:

• Luxury Leather Medicine Balls – crafted with premium materials and a refined feel, these medicine balls bring a tactile sophistication to every workout.
• Luxury Leather Boxing Gloves – designed for comfort, durability, and performance, these gloves are as stylish as they are functional.
• Luxury Kettlebells – sleek, durable, and thoughtfully designed, elevating strength work without compromising on aesthetics.
• Luxury Dumbbell Rack – a minimalist storage solution that keeps equipment organised while complementing the gym environment.
• Diabolo Dumbbells – precision engineered with distinctive concave form, combining performance with elevated design.
• Cork Yoga Mat – naturally textured and grounding underfoot, offering stability, sustainability, and understated elegance for mat-based movement.
• Adjustable Bench – versatile and streamlined to support a wide range of strength and conditioning movements.

These pieces not only elevate your training space visually, but also remind you that quality tools can enhance the way you move.

This collaboration marks the beginning of an ongoing creative partnership. More campaign moments, studio integrations, and future collaborations will be shared in the coming months – watch this space!

The full Now You Live collection is available online, discover more here.