Journal

Paragon Studio Featuring in Varley’s Latest Campaign

Posted on by Betsy Harper
Paragon Studio x Varley Campaign
20
Feb

Paragon Studio recently had the pleasure of collaborating with Varley on a beautifully styled photoshoot for their latest activewear collection by loaning a selection of our gym equipment to help bring the vision to life.

Founded in 2014 by husband and wife team Lara and Ben Mead, Varley is a contemporary fashion brand for the modern woman. With collections that span the seasons, from knitwear and outerwear to everyday essentials and activewear, Varley designs for how women live and move. Their ethos of quiet confidence and considered design was reflected throughout the shoot, aligning seamlessly with Paragon Studio.

For the shoot, we loaned a curated mix of functional equipment including our award winning diabolo dumbbells, adjustable bench and luxury skipping rope. Each piece was chosen not only for its performance, but for its visual presence, supporting the clean, confident styling Varley is known for.

Paragon Studio designs and manufactures high-end, sustainable gym equipment for private residences, super yachts and bespoke training spaces across the globe. Collaborations like this highlight how considered fitness equipment can exist beyond the gym floor, integrating effortlessly into fashion, lifestyle and design-centric environments.

It was inspiring to see our equipment styled through Varley’s lens, explore the collection here. 

Featured Equipment: