YSL Beauty

Integrating fitness into the world of beauty, the event transformed the Protein Studios space in Shoreditch into a contemporary Pilates studio. Through a fashion-led lens, Ashlee Louise Studio created a bold, monochrome environment shaped by movement and performance.

Paragon Studio equipment sat at the centre of the space, forming a strong visual anchor for the experience, defining the studio’s layout and atmosphere. The industrial design of the space, paired with Paragon Studio’s sculptural forms, complemented the sharp aesthetic of the product campaign, reinforcing the connection between strength, design, and beauty.