Varley

Equipment Loan

We had the pleasure of collaborating with Varley on a beautifully styled photoshoot for their latest activewear collection by loaning a selection of our gym equipment to help bring the vision to life.

Founded in 2014 by husband and wife team Lara and Ben Mead, Varley is a contemporary fashion brand for the modern woman. With collections that span the seasons, from knitwear and outerwear to everyday essentials and activewear, Varley designs for how women live and move. Their ethos of quiet confidence and considered design was reflected throughout the shoot, aligning seamlessly with Paragon Studio.

For the shoot we loaned a curated mix of functional equipment including our award winning dumbbells, adjustable bench and luxury skipping rope. Each piece was chosen not only for its performance, but for its visual presence, supporting the clean, confident styling Varley is known for.