Now You Live

Equipment Loan

We were thrilled to feature in the launch campaign for Now You Live, a modern activewear brand redefining everyday essentials with thoughtful design and elevated craftsmanship.

Now You Live is built on a simple but powerful philosophy: movement should feel good, function beautifully, and have longevity beyond the trends. Performance-focused details to elegantly minimalist packaging, the brand has curated a collection of clothing that feels the same at home in your living room as it does at the gym.

Behind Now You Live is founder Carl Tallents, passionate about bridging the gap between function and design. Drawing from a deep background in both creative industries and active lifestyles, he sets out to create products that inspire consistency, feel personal and last long enough to become staples in your life.

The brand’s vision is rooted in empowerment, equipping people to live intentionally, move mindfully, and make small moments of movement meaningful every single day.