The Project
Grammy Award-winning artist Doja Cat curated a boxing studio experience where guests were first shade-matched and applied their foundation. From there, Studio Fix was put to the test across three distinct settings: a high-energy boxing class, a 9-5 office environment, and a 5-9 after-hours party with a photo call. The journey concluded at the MAC convenience store, where attendees picked up their beauty essentials. It was a playful finish to a day that moved seamlessly from fitness to lifestyle.
To bring the fitness environment to life, Paragon Studio dressed the boxing studio with our cork yoga mats, signature dumbbells, adjustable bench, and Pilates hand weights. Styled in natural materials and neutral tones, each piece elevated the event’s aesthetic. The result proved that luxury gym equipment can integrate into any environment, from wellness interiors to brand activations.
Special thanks to Studio 82 for the inspired creative production and impeccable coordination.
Sector
Brand Activations
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Equipment selected for this project